polaroid has revealed an instant camera that reprints images displayed on your smartphone as instant polaroid pictures. described as a ‘miniature table top darkroom,’ users can place the tower-like device over their smartphone to create analog versions of their favorite memories.

users select an image from their smartphone via the polaroid originals app, before placing their phone facing downwards on the platform. when the red button is pressed, the picture is projected onto the film and then, using a combination of mirrors, light and the unique polaroid chemistry, it is recast as an instant photo that ejects from the polaroid lab.

images courtesy of polaroid

‘unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion,’ says oskar smolokowski, ceo of polaroid B.V. ‘the idea behind the polaroid lab is that it turns your most precious smartphone photos into tangible polaroid photographs – bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud.’

the device is an update of the impossible project’s instant lab printer, originally a crowdfunded project from 2012. the impossible project became polaroid originals in 2017, and now creates retro cameras as well as printers and instant film.

the polaroid lab turns your phone photos into instant polaroid prints

the device is goes on sale on october 10 through polaroid originals for $130 in the US, $130 in europe and £120 in the UK. the polaroid lab and polaroid originals app supports iPhone 6S and newer with iOS 11 software and above, and android 7 and newer with support for current models of samsung, huawei, google pixel and one plus.

project info

company: polaroid originals
model: polaroid lab
price: RRP is USD $129.99 EUR €129,99, GBP £119

kieron marchese I designboom

sep 10, 2019

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